How To Find Your Coaching Niche: 5 Easy Steps

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The world of coaching opens up an exciting opportunity, especially for new and aspiring coaches. However, the challenge lies in finding a niche where you can stand out and become an authority.

If you’re an aspiring coach or entrepreneur looking for answers on how to find your coaching niche, don’t worry! With this guide, we’ll walk you through how to find your coaching niche and share valuable insights to get your business rolling.

What is a coaching niche?

Put simply, a niche is an area of specialty. But why is it important to find a coaching niche?

For one, having a niche helps you stand out in the industry and attract clients from a targeted market. By focusing on a particular niche, you are building expertise and credibility for your chosen specialization. 

A specialized niche also allows you to focus on a particular subject matter, instead of being a “jack of all trades, master of none”.

Having a niche also allows you to focus on a more targeted audience. This helps you tailor your approach and customize them to address your client’s needs, leading to higher engagement, better conversions, and a loyal client base.

Some popular and profitable coaching niches include:

  • Leadership coaching
  • Accountability coaching
  • Career coaching
  • Sales coaching
  • Financial coaching
  • Personal development coaching
  • Health and Wellness coaching
  • Relationship or intimacy coaching
  • Nutritional coaching
  • Spiritual coaching
  • Mindset coaching
  • Family life coaching

This is just the tip of the iceberg, and there are more specialized subsets within these niches. That’s why finding a specific coaching niche is an important aspect of this journey.

How To Find Your Coaching Niche

Now, let’s dive into the steps of choosing a coaching niche where you can provide the most impact.

Step 1: Define Yourself

how to find your coaching niche - figure out your SWOT - strengths, weaknesses, opportunities, and threats

This is the most important step and is a crucial part of the journey. Let’s be real. It’s easier to do things when you’re passionate about it. Choosing something you love allows you to be more efficient and committed since you already have the know-how.

Get a pen and start by listing down your strengths and weaknesses, your skills, and your interests. You can use these guide questions to help you:

  • What do you do in your free time?
  • What is something you like learning about?
  • What are you good at?
  • Is there something people always ask you to do?
  • What beliefs or advocacies are you passionate about?

Reflecting on your personal journey can be a source of inspiration for your coaching niche, as you might have overcome certain challenges that others are currently struggling with. For example, if you’re excellent with numbers and you love organizing spreadsheets for your finances, being a financial coach may be a good idea.

Step 2: Research Market Demand

how to find you coaching niche - do a market research. a woman using her laptop.

Knowing what your skills and passions are is important, but you also need to consider the market demand for your potential niche. Use Google Search or Social Media to help you get started. Look up terms related to your skillset or chosen niche and check if people are interested in what you want to focus on.

Google Trends is also a great tool to use to develop ideas and find potential niche keywords that you can work with. Here you can find trending topics or explore search terms that can give you an idea if there is a market demand or not.

Doing competitor research is also important to identify how you can offer a unique perspective and differentiate yourself. You can look for other coaches in the industry, whether it be checking their websites or social media profiles. Look for gaps that you can address or evaluate if you can see yourself creating similar or better content than your competitors. 

However, it’s also important to consider the profit potential in your niche. If your chosen niche is too saturated, it might be challenging to set yourself apart from others.

Step 3: Identify Your Ideal Client

Defining your ideal client is important to establish a targeted approach for your niche. Identify customer demographics and their specific needs. You can also create a detailed profile or persona for your ideal client by answering these guide questions:

  • Who do I want to serve and help?
  • What are their needs?
  • What are their struggles or problems?
  • What are their values, goals, and aspirations?

Once you pinpoint your target audience, you can tailor your coaching approach and marketing efforts to offer the solution that your clients need.

Step 4: Refine Your Chosen Niche

Once you’ve done the first three, you may have a long list of ideas and it might be overwhelming! You may want to refine or narrow down your niche and choose one that resonates with you.

Take a step back and revisit your answers from Steps 1 and 2. A good way to establish and refine your niche is by creating a Venn diagram for your skills, passions, and market demand. Jot down your answers for each and where the intersection lies could be the perfect niche you’re looking for.

Narrowing your niche can also help you stand out from the competition and get more exposure for your business. For example, if you’re interested in health and wellness, it may be better to niche down into something more specific such as mental health, rather than targeting the general topics.

Step 5: Test and Evaluate Ideas

Now that you’re equipped with your chosen niche, it’s time to test your ideas. Identify what sets you apart from others and define your value proposition clearly to attract clients to work with you. 

You can start by creating a website to build a personal brand that reflects your niche. Create consistent and high-quality content to provide insights and valuable information about your expertise. You can also offer free trials or services in exchange for testimonials to gain trust and credibility in your field.

Engaging with your target audience is also important during this phase. Check your analytics and identify which content resonates best with your audience. If you find that your chosen niche isn’t gaining traction, it’s the perfect time to adjust your strategies.

Reassess your chosen niche by evaluating which of your ideas worked and find ways to improve on what didn’t. There’s always room for improvement and use this opportunity to keep up with the latest trends. You can also pick up new skills or knowledge for continuous learning.

Now it’s time to level up!

Identifying your coaching niche is a fun and exciting step to building your business. Remember that no niche is set in stone and it can evolve throughout time, so always seek out learning opportunities within your niche. Serving with a higher level of expertise, empathy, and dedication leads to a more rewarding coaching journey both for you and your clients.

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